How to Drive Exceptional Customer Loyalty in Your Dealership – Paul Burkemper

Car dealerships have learned now, more than ever, the importance of customer loyalty within their dealerships. Today on Inside Automotive, we are joined by Paul Burkemper, co-founder and CEO of Vinsytto introduce us to the company’s loyalty solution for dealerships.

Car dealerships successfully create positive car buying experiences, but when a customer leaves the parking lot, the relationship between the customer and the dealership often comes to an end. Vinsyt is designed to step in after the sale and create systems to sustain and nurture customer loyalty.

OEM apps can be great tools, but Vinsyt creates custom web pages for each customer’s ownership journey instead of convincing them to download an app. Vinsyt wants to eliminate friction. At the time of delivery, the customer receives an e-mail or an SMS containing a link to his personal Vinsyt. OEM apps focus on building brand loyalty, but Vinsyt drives dealer loyalty and customer retention. Everything they do is for the purpose of driving customers, family and friends to the dealership.

A customer’s Vinsyt page includes how-to videos, owner’s manuals, service planning capabilities, and assessment tools. The goal is to make Vinsyt a go-to resource for every fully automated car owner.

Vinsyt has been on the market for just over a year and the company works with some large dealer groups. When customers open their Vinsyts, they are immediately prompted to rate their customer experience. Vinsyt reports that over 40% of customers using their platform leave reviews for the dealership. These reviews are automatically shared on the dealership’s Facebook page to increase engagement.

80% of customers use their Vinsyt as soon as they receive their first e-mail or SMS. In fact, the average customer returns to their Vinsyt 15-20 times in the first 90 days alone. Content lifecycle marketing drives customer retention, Burkemper says.

To learn more, visit Vinsyt at www.vinsyt.com.

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