AcuityAds (NYSE:ATY – Get a rating) and Cars.com (NYSE: CARS – Get a rating) are both small-cap business services companies, but which is the better investment? We’ll compare the two companies based on the strength of their profitability, dividends, institutional ownership, earnings, analyst recommendations, risk and valuation.
This is a breakdown of the current ratings and recommendations for AcuityAds and Cars.com, as reported by MarketBeat.
|Sales Ratings||Hold odds||Buy reviews||Strong buy odds||Rating|
AcuityAds currently has a consensus target price of $6.13, indicating a potential upside of 155.21%. Cars.com has a consensus target price of $18.00, indicating a potential upside of 81.27%. Given the higher possible upside of AcuityAds, analysts clearly think AcuityAds is more favorable than Cars.com.
This table compares the net margins, return on equity, and return on assets of AcuityAds and Cars.com.
|Net margins||Return on equity||return on assets|
Valuation and benefits
This chart compares the revenue, earnings per share (EPS), and valuation of AcuityAds and Cars.com.
|Gross revenue||Price/sales ratio||Net revenue||Earnings per share||Price/earnings ratio|
|Acuity Ads||$97.36 million||1.50||$8.42 million||$0.07||34.29|
|Cars.com||$623.68 million||1.10||$7.72 million||$0.08||124.14|
AcuityAds has higher earnings, but lower earnings than Cars.com. AcuityAds trades at a lower price-to-earnings ratio than Cars.com, indicating that it is currently the more affordable of the two stocks.
Insider and Institutional Ownership
8.6% of AcuityAds shares are held by institutional investors. By comparison, 89.2% of Cars.com shares are held by institutional investors. 1.2% of Cars.com shares are held by insiders. Strong institutional ownership indicates that large fund managers, hedge funds, and endowments believe a company is poised for long-term growth.
Cars.com beats AcuityAds on 7 out of 13 factors compared between the two stocks.
About AcuityAds (Get a rating)
AcuityAds Holdings Inc., a technology company, provides digital media solutions. The company offers a programmatic marketing platform that allows advertisers to connect with their audience through online, video, social and mobile display campaigns. Its platform also allows advertisers to manage their online display advertising purchases in real time through the purchase of programmatic advertising. The company serves Fortune 500 companies and small and medium enterprises in the United States, Canada, Europe, the Middle East and Africa. AcuityAds Holdings Inc. is headquartered in Toronto, Canada.
About Cars.com (Get a rating)
Cars.com Inc., through its subsidiaries, operates as a digital automotive marketplace that connects local car dealerships with consumers in the United States. The company offers a suite of digital solutions that connect people looking for cars or looking to buy a car with car dealerships and automotive original equipment manufacturers. It also sells online subscription advertising products to automobile dealerships through its direct sales force, as well as through its affiliate sales channel. Additionally, the company sells display advertising to national advertisers. Additionally, it offers an online car marketplace service that connects buyers and sellers through Cars.com, Auto.com, DealerRater.com, NewCars.com, PickupTrucks.com, DealerInspire.com, and LaunchDigitalMarketing.com websites. . Its platform hosts approximately 4.9 million new and used vehicle listings and serves approximately 20,000 franchise and independent car dealerships. Cars.com Inc. was founded in 1998 and is headquartered in Chicago, Illinois.
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