5 Photo Management Strategies Car Dealerships Should Keep In Mind

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Welcome to this week’s episode of Weekly Used Carsthe original CBT News show dedicated to bringing auto dealers best practices and tips for the used car department, in-depth dealer interviews, practical dealership strategies and supplier analysis. Recently, host Jasen Rice, founder of lotpopcame across an online ad for a pickup truck from a Kansas City dealership that had pictures of the truck still with snow on the ground.

The photos were a dead giveaway that the vehicle had been sitting in the lot for months. Today, Rice discusses essential photo management strategies for your car dealership inventory, including:

  1. Make sure your inventory photos represent the current season.
  2. Pay attention to the temperature gauge on the dashboard.
  3. Vehicles should be clean and well staged for photos.
  4. Be strategic with photo angles, especially for temporary photos.
  5. Update photos for older vehicles.

As consumers plan and research their next purchase in the face of rising interest rates, gas prices and inflation, photo management will need to be a priority.


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