2023 Nissan Z Proto: US dealer tries to charge double the price

0
0 0
Read Time:3 Minute, 36 Second

Nissan Zed fans in the United States are furious at a dealership’s attempt to double the price of the in-demand coupe.


A US new car dealership has come under fire online for trying to charge a US$60,000 (AU$92,950) ‘market adjustment’ fee – on top of the US$52,990 (AU$82,100) RRP ) – for a Nissan Z Proto, doubling the price of the limited-edition sports car.

Market adjustment fees – or dealer-inflated delivery fees – are applied by new-car dealers to models that are rare but in high demand.

Whatever it is called, it is an attempt to maximize profit on rare or limited edition vehicles.



The scandal was first reported by Carscoops after Nissan fan and potential buyer Dustin Mckeehan – member of ‘The new Nissan Z‘ fan Facebook group – uploaded a photo of the price list displayed on a car at a Nissan dealership in Carrollton, Georgia.

According to Mckeehan’s post, the dealership applied a market adjustment fee of US$60,000 (AU$92,950) to the Nissan Z, pushing its starting price to US$129,999, or more than $200. AU$000.

In the US, the cheapest Nissan Z is priced at US$39,990 (AU$62,000) plus on-road costs, while the flagship Z Proto – limited to just 240 examples – starts from US$52,990 (AU$82,100). ).



Even without the so-called “market adjustment”, the Georgia-based car dealer was charging US$69,999 (AU$108,000) for the Nissan Z – about US$17,000 (AU$26,300) more than the Z Proto. Recommended retail price.

Mr Mckeenhan’s post did not explain why the Nissan Z was priced significantly higher than the sports car’s list price, even without the market adjustment fee, with the picture showing only additional costs for items such as anti-theft wheel nuts and nitrogen filled tires.

While the majority of comments on the Facebook after criticizing the dealership for applying the exorbitant markup, its chief executive, Skyler Evans, claimed the Nissan Z was sold despite the outrage.



“Thank you for all the feedback. The vehicle has since been sold,” Mr Evans said. Facebook comment said.

“We appreciate the attention both positive and negative. The new Z is an incredible machine, so try not to lose sight of that. The car and the price are not for everyone and we understand that.

In response to a commenter who suggested the Nissan Z ‘shouldn’t have a mark-up’, Mr Evans compared the market adjustment fee to supermarkets charging customers more than wholesale prices for essential goods such as the food.



“Why wouldn’t this car have a markup?” Mr. Evans answered.

“Do the shoes you wear have a markup built into the price? Is the food you order and eat marked up or do you have the luxury of buying everything in bulk (price)?

“At some point, the argument of what the car is worth boils down to what someone is willing to pay for it. Porsches, Hummer, Ford Lightning, Ferrari, Toyota Supra and so on have all been offered on markets at some point and guess what, vehicles are always sold without damage or fault to you.



“You’ve joined the Z Group page, hopefully to celebrate Z’s enjoyment as an enthusiast, not a market analyst whose sole purpose is to shit on the retail heads of the vehicles.”

In Australia, the base Nissan Z variant starts at $73,300 plus road charges, while the Proto version starts at $80,700.

While Nissan Australia held around 480 orders for the Z Proto, the 240 Australian-delivered examples of the limited-edition sports car sold out in august.

As previously stateda new flagship Nissan Z Nismo is set to launch next year, with overseas publications suggesting the high-performance variant could cost up to 40% more than the standard sports car.

Jordan Mulach

Jordan Mulach was born in Canberra/Ngunnawal and currently resides in Brisbane/Turrbal. Joining the Drive team in 2022, Jordan has previously worked for Auto Action, MotorsportM8, The Supercars Collective and TouringCarTimes, WhichCar, Wheels, Motor and Street Machine. Jordan is a self-proclaimed iRacing junkie and can be found on weekends driving his Octavia RS or swearing on his ZH Fairlane.

Read more about Jordan MulachIconLink

Happy
Happy
0 %
Sad
Sad
0 %
Excited
Excited
0 %
Sleepy
Sleepy
0 %
Angry
Angry
0 %
Surprise
Surprise
0 %
Share.

Average Rating

5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%